Ronaldo, Messi, Vinicius Junior and Mbappé have joined forces for a LEGO advertising campaign ahead of the World Cup.

The Danish toy manufacturer has released a World Cup trophy model and built on its success by releasing four LEGO mini-figures of Ronaldo, Messi, Vinicius and Mbappe. The ad shows all four players trying to place their miniature models on top of the LEGO FIFA World Cup trophy.

With the FIFA World Cup 2026 approaching and the football fever reaching its peak, fans can now assemble their favourite players themselves with the new LEGO Editions product line, featuring the four legends.

These legendary athletes are appearing for the first time as LEGO mini-figures in the new product range, which celebrates their sporting journeys and personalities — including some interesting hidden details for real fans to discover.

Ronaldo said in a press release: 'It's not every day that you get the chance to be turned into a LEGO set! I am honoured to be part of the new LEGO Editions product line, alongside three other outstanding athletes.”

"I can't wait to see fans around the world discovering my story and sporting legacy through building this LEGO set, which combines football and creativity."